CiteCompass is led by two experienced directors with deep expertise in AI visibility optimization, search engine optimization, and helping B2B companies navigate the shift from traditional search to AI-mediated information discovery.
Doug Johnstone
Director, CiteCompass
Doug Johnstone brings extensive experience in digital strategy and B2B marketing to CiteCompass. As Director, he works with enterprise clients to develop comprehensive AI visibility strategies that align with business objectives and drive measurable results.
Doug specializes in translating complex technical concepts into actionable business strategies, helping organizations understand how AI systems impact their buyer journey and competitive positioning. He leads strategic client engagements, competitive analysis programs, and AI visibility audits for B2B companies across software, professional services, and technology sectors.
Areas of Focus:
- Strategic AI visibility planning
- Enterprise client engagements
- Competitive intelligence and market analysis
- B2B buyer journey optimization
- Executive advisory and stakeholder alignment
Connect with Doug:
- Email: [email protected]
Andrew McPherson
Director, CiteCompass
Andrew McPherson is an AI Visibility expert specializing in helping B2B companies optimize their content, structured data, and digital presence for citation in generative AI systems including ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini.
As Director, Andrew leads CiteCompass’s technical implementation practice and content strategy development. He has authored the comprehensive CiteCompass Knowledge Hub, covering 46 detailed articles across six pillars of AI visibility optimization. His work focuses on practical, measurable strategies for increasing Citation Authority and Share of Model.
Areas of Focus:
- Technical implementation and schema markup
- Content strategy for RAG optimization
- Citation Authority measurement
- AI visibility frameworks (GEO, AEO, RAG)
- Knowledge Hub development and education
Connect with Andrew:
- Email: [email protected]
About CiteCompass
CiteCompass helps B2B companies optimize their digital presence for AI visibility. Through comprehensive audits, strategic guidance, and performance measurement, we enable organizations to increase their Citation Authority and Share of Model across major AI platforms.
Our approach combines strategic consulting, technical implementation, and continuous measurement to help B2B companies adapt to the shift from traditional search engine optimization to AI-mediated information discovery.
Learn More About CiteCompass →
Last Updated: 2026-02-09